Have you prepared your social media strategy for 2010? Are you a little overwhelmed with all the  information about social media and don’t know where to start? You can always hire someone to create, manage, and drive your online marketing. In most cases, it makes more sense to externally have a team focus on your social media marketing as it can and will be overwhelming. Having an internal employee manage your media but at the end of the day has more responsibilities than one.  Social media needs a lot of attention to detail is your company is going to succeed and market right.

Why do you need a social media strategy? There are over 400 million Facebook subscribers. Twitter was the #1 word used in the entire English dictionary for all of 2009. It was also just announced that Bill Gates gained 100,000 followers in a short 8 hours of subscribing. People are not going online to use these powerful social tools, people are already online using these tools. The masses think that social media is a buzz word or some type of fad. Wrong! Social media is now a fundamental shift if the way that we communicate.

It is simple; people are hanging out online and your business needs to be online. It is said, and now old news ,that over 85% of consumers go online for products and services. Your products and services need to be online. If you are not online, or at least found online, it is like having a brick and mortar business with inventory but never turn the neon sign on and let customers in to shop. You might as well just thrown the towel in and get out of the game.

Consider the following:

1. Just Get Started – Starting is better than not. We highly suggest number two with a consultation because you at least want to start correctly.
2. A Consultation- As every business differs and has their own unique style, it is crucial to first figure out the needs of the business, your market, the message, and draft all expectations of such marketing campaign or strategy. When choosing a company or a professional that is your potential “hired help” has been engaged for more that 30 days or 6 months and are calling themselves the “social media expert”. Consider companies such as Nu Digital Media Group, a social media company that provides free consultations for all industries.
3. Outsource or Go Internal – Are you going to outsource your social media marketing or  are you going to have an internal employee taught? Think about the cost involved with hiring some internal. If you can budget hiring a professional great. If it makes more sense to outsource than so be it.
4. Everyone Needs to be On board -From the top down, everyone needs to be on board.
5. Don’t Expect Over Night Successes – It takes time to build communities that want to  follow your brand.  When posting videos, text, photographs, and marketing material online it takes time for the crawlers to crab the content and circulate the material within the Internet.

Social medial works, people  and impropper implemented systems don’t work. Having the right people, do the right job, using the right tools, your social media will work for your company. Having of winning is making the decision to start.

If  you need a free consultation or need outsourcing email sales@nudigitalmedia.biz